About Reportly
A fashion team that got tired of guessing.
We run a fashion brand across Shopify, the department stores and wholesale. Reportly is the tool we needed and could not buy, so we built it for ourselves first, and every person on the team has done the job it is for.
It started on a Monday morning.
Reportly began inside Furniq, our own brand. Every week someone exported Shopify, then Macy’s, then Nordstrom, then the returns, and spent the morning making them agree. By the time the spreadsheet was right, the decision it was for had usually been made.
So we built the tool we needed: every order, return and unit of stock from every channel, joined at the SKU, answering the questions we actually ask.
The first time it earned its keep was a shearling jacket. The report said 25% returns. The projection said 55%, and size M was running small. The reorder was a day away. We fixed the fit instead.
The people behind it.
We work in fashion. We have run the buys, chased the returns and reconciled the marketplace payouts ourselves.
Arin Cubuk
Founder
Founded Furniq and Reportly. Has run manufacturing, 3PL logistics, wholesale and retail.
Cemre
Head of Logistics
Runs Furniq’s stock, 3PL and marketplace orders, and the returns that come back from them.
Baris
Head of Marketing
Runs marketing for Furniq across our own store, the department stores and wholesale.
Jamie
Email marketing, Lean Designs
Led Reportly’s email marketing through his studio, Lean Designs, and helped shape how we go to market.
How it was built.
Built in-house, tested on our own stock first, and shipped only when it earned its place in our own Monday numbers.
2022–24Built inside Furniq to run our own numbers. After two years we knew: if we needed it, other brands did too.
2023SKU-level data matched across our store and the marketplaces, running live with the prediction models.
2025Launched on the Shopify App Store.
2026Scout, the analyst that prepares the recurring work.
What running a brand taught us.
No consultants and no agency. The people who build Reportly are the people who had to run these numbers every week.
We sell what you sell
Coats, jackets, denim and knitwear, across our own store, the department stores and wholesale. Fashion is where we started and where our own brand sells. The same engine runs home and beauty.
Built in-house, first
Every feature began as something we needed on a Monday morning. If it did not earn its place in our own reporting, it did not ship.
Returns are the whole point
By the time a return rate reads forty percent it is already too late. Reportly shows where a rate is heading while there is still time to act.
One question, one answer
Ask about a SKU, a channel or a season in plain English and get the answer, not a dashboard to interpret.
We would rather say we do not know
If the evidence is thin, Reportly says so instead of filling the gap. Every figure traces back to the order it came from.
A small team, a direct line
You talk to the people who build the product. No ticket queue and no account manager in between.
Talk to the people who build it.
A person reads the inbox and replies within one business day.
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