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Shopify and your marketplaces, one SKU at a time

Reportly shows the same SKU on Shopify, Macy’s, Nordstrom and Bloomingdale’s side by side: revenue, orders, units, AOV and return rate per channel, computed from your own orders and returns. One Mirakl connection reaches 450 marketplaces. Each channel keeps its own return window and its own fees, so the comparison is fair.

Reportly answer comparing one SKU across Shopify and the marketplaces

The problem with a marketplace dashboard

Macy’s shows you Macy’s. Nordstrom shows you Nordstrom. Shopify shows you Shopify. None of them knows that the three jackets are the same jacket. So the questions that matter most go unanswered: which channel is the Chelsea Shearling actually profitable on, where do the returns come from, and which one should get the next size run.

What Reportly joins

  • Orders, returns and stock from Shopify.
  • Orders, returns, commission and remittance from every Mirakl marketplace: Macy’s, Nordstrom, Bloomingdale’s and 450 more.
  • Target Plus, and wholesale by upload.
  • Return reasons and exchanges from Loop.
  • Everything matched to the same SKU, the same size and the same product.

What you can ask

  • “Compare our marketplaces this quarter”
  • “Which channel has the worst return rate on outerwear”
  • “What did we sell on Macy’s yesterday”
  • “Is the Chelsea Shearling cheaper to sell on Nordstrom or our store”

Each answer is a page: the figures, the basis (how many orders, which window, which timezone), and the follow-up questions.

Best and worst, flagged

The comparison marks the best channel in green and the worst return rate in red, and names the top product on each. When a channel’s return rate moves, Scout tells you before the weekly call.

Questions

Which marketplaces does Reportly connect to?

Any marketplace that runs on Mirakl, including Macy’s, Nordstrom, Bloomingdale’s and Saks Fifth Avenue, plus Target Plus. Shopify is the store side. Returns come from Loop.

Does each marketplace keep its own return window?

Yes. Return rates are computed per channel against that channel’s own window, in your reporting timezone, so a 30-day store window is never compared to a 90-day marketplace window as if they were the same.

Can I see commission and fees per channel?

Yes. Marketplace commission, return processing and fulfillment are taken off per SKU and per channel, so margin is comparable across channels.

How long does it take to connect?

Shopify connects in a few minutes with the app. Mirakl marketplaces connect with the seller API key from your Mirakl account. History loads in the background; most brands see their first answers the same day.

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