The return rate you can see is already out of date

A return rate only looks final once the window has closed, and by then the buying decision is months behind you. How to read a rate while it is still forming.

Latest from the Reportly blog

The one size quietly costing you the season

Most fashion returns are a size problem in a product problem's clothing. How to find the size doing the damage before the next order goes in.

What your Macy's dashboard cannot tell you

Every marketplace portal reports on itself. The question that decides your next buy is how one SKU behaves across all of them at once.

Restocking on units sold is how you end up with dead stock

Sell-through counts what went out of the door. Net demand counts what stayed sold. The difference is the pile still sitting in your warehouse in March.

True margin per SKU, after everything

Price minus cost is not margin. Commission, returns handling and fulfilment all land after the sale, and they land unevenly across channels.