Target

Target Plus is invite-only and curated — around 1,500 brands, one approved seller per UPC. If you are on it, it is a real channel with real volume, and it almost never appears in the same view as the rest of your business.

What you get. Target orders and their line items, attributed to Target rather than folded into your own store's numbers, and matched to your Shopify catalogue on SKU. Returns and reason codes come through wherever your integration partner writes them back to the order.

Why it is worth connecting. A style can be quiet on your own site and steady on Target, or the reverse. Read separately, each channel gives you half a picture and you buy against it. Read together, one product has one demand number and one return rate, and the size curve you cut is the one every channel actually wants.

Questions it answers. How is this style doing on Target against Macy's and Nordstrom. Does it come back more there, and for the same reason. Is Target's share of this product growing or being cannibalised. Which sizes does Target sell that DTC does not.

What it needs from you. Nothing new from Target. Target Plus has no direct seller API — every seller feeds it through an approved integration partner — so Reportly reads your Target orders where they already land, in Shopify, off the channel tag your partner writes. Setup spots that tag and asks you to confirm it once; after that every Target order attributes itself.

One honest note. Because Target's data reaches you through your integration partner, the depth Reportly can show is the depth that partner passes back. Sales and units are reliable. Returns and reason codes depend on whether they are written to the order at all — where they are not, Reportly says so rather than showing you a flattering nought per cent.